The Dart Maker Blog

Podcasting connects people who have a message with people who want to hear it. Yet, how can coaches take advantage of creating and hosting a podcast for their own coaching businesses?

In Part 3, you’ll discover how to incorporate elements of your coaching personality into a podcast so you connect with listeners.

Here are some tips on how to build rapport with your listeners so that your coaching style comes through:

1. If you’re funny, be funny. Nothing can get listeners to tune in to your podcast week after week than to hear witty and humourous remarks. Even if you target executives, don’t be afraid to let your fun side show through.

2. Include personal details. This doesn’t mean that you reveal you darkest secret or a list of your cardinal sins. Instead, offer your listeners a taste of who you are by talking about the weather in your area, your thoughts on a major news story, a funny encounter you had with a business associate or the great time you had at a family dinner. Be careful what you reveal about yourself, but on the flipside, don’t be afraid to let your human side show through.

3. Don’t read from a script. It’s okay to have bullet points written down, but don’t read word for word from a document. Your listeners will be able to sense this and you’ll end up sounding boring. Try your best to be conversational and you can really only do this without the presence of notes.

4. Be controversial, be witty, just don’t be boring. Podcoaching is a form of entertainment and while you should be nice to your clients, that niceness will come across as boring while you’re podcoaching. Don’t be shy about taking an unpopular position on a topic in your podcast. Having an opinion will shake your listeners and get them to subscribe to your podcast.

5. Use music, but not copyrighted music. Jazz up your podcast with some music. Add it to your intro, your outro and everything in between. Just remember not to use copyrighted music. Even that tune you love from ABBA that you recently bought from iTunes is copyrighted music, so don’t use it. Instead, type in royalty-free music in your favourite search engine and you’ll be able to buy tunes that sound similar to the sound you’re looking for at a low price.

No matter who your target audience is, when you podcoach, it’s important to use a bit of personality to spice it up. In Part 4, we’ll look the reasons why focusing on your target market’s pain points in your podcast will make you more successful then just winging it.

© 2006 Leesa R. Barnes. All Rights Reserved Worldwide.

Leesa Barnes, Chief Divapreneur, helps consultants, virtual assistants, professional organizers and coaches pull clients to them using a podcast. Leesa’s advice is based on her experience producing and hosting a podcast where she saw a spike in subscribers to her ezine list and signed up a few new coaching clients, all without scheduling any complimentary sessions. Her audio program called Podcoach Your Way to Success: Secrets for Coaches on How to Use a Podcast to Market Your Business & Gain More Clients contains worksheets and exercises to help any coach set up their own podcast in as little as 4-hours.

Go to http://www.podcoachyourwaytosuccess.com and sign up for her free ecourse that will teach you how to use a podcast to grow your coaching business and pull clients to you.

Medical casting (Medical Podcasting) is a big step towards the evolution of on-demand medical information delivery, making it accessible, informative, useful and appealing. This mix presents the medical industry with a very unique opportunity to reach its community through this new medium

“Medcasting” is the commercial application of podcasting for medical related institutions. Medcasting is the distribution and publishing of audio and video feeds, that offer medical information delivered over the Internet, for on demand listening. The flexibility of this medium is what will drive the growth of Medical casting tremendously over the next few years.

Currently the most useful application for medical institutions looking to make the public aware of its information is to compliment already existent informational web pages. Most institutions have numerous web pages which deliver medical information in text format, by providing an audio or video link on that page it gives the user a different and potentially more effective format for receiving the information.

In addition, the expectation is that the medical podcasting services can used to deliver updates to on new medicines or applications from drug companies who would appreciate the opportunity to present their information in a useful and appealing format.

When a Doctor attaches his iPod to his computer, the program issues a request for new audio files which may have been posted recently which correspond to his profile. The resulting files are downloaded automatically, and the Doctor is always up to date on the latest information. With one-click you can subscribe to a Medical Podcast that you are interested in.

Additional formats that are being used consist of; medical talk shows, where various specialists within each institution will speak or answer questions on a certain topic. Medical lectures and seminars can be recorded and made available for the public or employees to download easily and on-demand. In addition, any information that may need to be delivered to employees can be recorded and made available on an in-house delivery network. For institutions that have thousands of employees, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all. Medcasting can also be used as a direct line of communication, by recording video-casts of company messages from executives for company wide distribution.

There are numerous uses for medcasting currently, and over the next few years it will explode in popularity. It is beneficial to institutions as well as the consumer, and it will be seen as a great tool in any medical organizations’ operations.

Ryan Hoback is the Chairman of What I Want Podcasting.

They specialize in developing podcasts for commercial appication.

For more information on developing a Medical Podcast for your institution, visit http://www.WhatIWantPodcasting.com, or contactinfo@whatiwantpodcasting.com.

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